The digital loyalty card that lives in your customers' phone wallet

A punch card is a great idea. The card is just never with you.

A stamp card works because it is simple: a visible goal, a small win each visit, a reward at the end. Plenty of local shops have run on it for years, and customers like it.

What gets in the way is practical. The card is at home, in another bag or in last winter's coat when the customer is standing at your till. A digital loyalty card keeps everything that works about the punch card and puts it in the one thing customers always carry.

How a digital loyalty card works with Passcard

1. 1

   Create your card

   Pick your reward, the number of boxes, your logo and your colours. The card is ready in a few minutes.

2. 2

   Customers scan a QR code

   They point their phone camera at the code on your counter, fill in a short form, and the card is added to Apple Wallet or Google Wallet. No app, no account.

3. 3

   You stamp, the card updates

   Scan their card from your Passcard account. The new stamp appears on their phone right away, and the reward unlocks by itself.

Digital punch card, digital stamp card, loyalty app: what is the difference?

A digital punch card and a digital stamp card are the same idea: the customer earns a mark for each visit and gets a reward when the card is full. The words change by country and by shop, the mechanic does not.

A loyalty card app is a different thing: it asks every customer to download and remember to open yet another app, and one app per shop does not scale. A wallet card sits in the Apple Wallet or Google Wallet app that is already on the phone. Passcard is the wallet kind.

What a digital loyalty card can do that paper cannot

• Update itself: the stamp appears on the customer's phone the moment you add it.
• Send a notification: remind customers that a reward is close, or tell them about an offer.
• Follow up automatically: send a message to a customer who has not come back after the number of days you choose.
• Change without reprinting: edit the reward or the design, and the QR code on your counter stays the same.

How many stamps for which business?

There is no single right number, but the habit of the business gives a good guide: 8 to 10 boxes for a barber, 10 for a coffee shop, a restaurant or a pizzeria. Frequent, low-ticket visits suit a longer card; occasional, higher-ticket visits suit a shorter one.

Made for local shops in the United Kingdom

Passcard suits a hair salon in Manchester, a café in Edinburgh and a bakery in Bristol, and any local business where customers come back. A QR code at the counter is all it takes to get started.

Digital loyalty card pricing in the United Kingdom

Passcard is one plan for every business: £19 a month, or £190 a year, excluding VAT. Prices are in pounds sterling. It includes unlimited customers and cards, and your customers never pay anything.

Frequently asked questions