Restaurant loyalty card and programme, right in your guests' phones

A great meal is not enough to bring guests back

Most restaurants know their regulars by face, not by number. A guest who loved dinner on Friday still has a dozen other places to choose from next Tuesday, and a card that stayed in a jacket pocket does nothing to tip the choice your way.

A restaurant loyalty programme closes the gap between one good meal and the next booking. It gives guests a visible goal, a reason to come back sooner, and gives you a simple way to nudge them when a reward is within reach.

How a restaurant loyalty card works with Passcard

1. 1

   Design your card

   Choose the reward, the number of boxes, your logo and your colours. It takes a few minutes in your browser.

2. 2

   Show the QR code

   Put it on the counter, the table tents or the menu. Guests scan it with their phone camera, fill in a short form, and the card is added to Apple Wallet or Google Wallet.

3. 3

   Stamp every visit

   Scan the guest's card from your Passcard account. The stamp shows up on their phone right away, and the reward unlocks by itself when the card is full.

How many stamps should a restaurant card have?

For a restaurant we recommend 10 boxes. Eating out is a weekly or monthly habit rather than a daily one, so a longer card feels out of reach, while a shorter one gives the reward away too soon. One stamp per visit also keeps your team fast at the till.

Reward ideas that work for restaurants

The best reward is something guests value more than it costs you. A few ideas to start from:

• A free starter on the 10th visit
• A free pudding with any main course
• A free coffee after dinner, every 5th visit
• Priority booking for a table of four on the 10th visit

Loyalty programme for restaurants: stamps or points?

A stamp card rewards each visit, which suits a restaurant where most bills are similar. A points card rewards the amount spent, which suits a menu with a wide range of prices, from a quick lunch to a long dinner for the whole table.

Passcard handles both. Start with stamps if you want the simplest message for guests and staff, and switch to points if your bills vary a lot.

Built for restaurants in the United Kingdom

Passcard suits a curry house in Birmingham, a gastropub in Leeds and a fish and chip shop in Brighton, and any other local spot where guests come back. It works the same way for dine-in and for takeaway you hand over at the counter.

Restaurant loyalty card pricing in the United Kingdom

Passcard is one plan for every business: £19 a month, or £190 a year, excluding VAT. Prices are in pounds sterling. It includes unlimited customers and cards, so the price does not grow with your busiest months.

Frequently asked questions